Appo?

From Daring Fireball, some reasons why I love my PowerBook.

The aluminum case of the 15-inch PowerBook G4 is largely unchanged since it debuted in September 2003, and appearance-wise, isn’t all that different from the titanium “TiBook” PowerBooks that ushered in the portable G4 era back in January 2001.1
It’s a design that has aged well. Handsome and austere, there are few visible elements on the PowerBook case that aren’t functional, with the notable and obvious exception of the light-up Apple logo adorning the back of the screen, which logo is emblematic of Apple’s post-millennial industrial design: its size, position, and luminance all seem spot-on perfect. It’s even worth noting that the logo is correctly oriented, considering that until the PowerBook G4, the Apple logos on the backs of PowerBook screens were oriented the wrong way, such that they looked “correct” when you, the user, sat in front of a closed PowerBook, but appeared upside down to anyone looking at the back of an open one.
Other than in the small-print legalese on the bottom of the case, the PowerBook does not say “Apple”. It isn’t necessary for Apple to heavy-handedly brand their case designs; the cases themselves — their shapes, their materials, their proportions, and of course the Apple logo — are the Apple brand.
There’s an extraordinary simplicity to the exteriors of all of Apple’s current portables. Viewed straight-on from any angle — top, front, side — the shape is a simple rectangle with round corners (a “roundrect” in QuickDraw parlance)... The edges are mostly the same on all four sides. There are a minimum of visible seams and no superfluous decorative elements.

Another reason why I love my computer: this evening, Julia walked up to the computer, on mom's lap, and touched the lit-up Apple on the case and said, "Appo?" That's my girl! Next stop...